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Monday, November 23, 2020 | History

3 edition of Strategic marketing problems found in the catalog.

Strategic marketing problems

Roger A. Kerin

Strategic marketing problems

cases and comments

by Roger A. Kerin

  • 394 Want to read
  • 28 Currently reading

Published by Allyn and Bacon in Boston, Mass .
Written in English

    Subjects:
  • Marketing -- Decision making -- Case studies.,
  • Marketing -- Management -- Case studies.

  • Edition Notes

    StatementRoger A. Kerin, Robert A. Peterson.
    GenreCase studies.
    ContributionsPeterson, Robert A. 1944-
    Classifications
    LC ClassificationsHF5415 .K453 1981
    The Physical Object
    Paginationxiii, 577 p. ;
    Number of Pages577
    ID Numbers
    Open LibraryOL4109904M
    ISBN 100205073298
    LC Control Number80024830


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